Rebranding is a Marketing Strategy in which a New Name, Term, Symbol, Design, or Combination thereof is created for an Established Brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors. 

 

Often, this involves radical changes to a Brand's Logo, Name, Image, Marketing Strategy, and Advertising Themes. Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket; they may also communicate a new message a new board of directors wishes to communicate. Rebranding can be applied to new products, mature products, or even products still in development. The process can occur intentionally through a deliberate change in strategy or occur unintentionally from unplanned, emergent situations, such as Corporate Restructuring.

 

Business over the world acknowledges the Value of Brands. Brands, it seems, alongside Ownership of Copyright and Trademarks, Computer Software and Specialist know-how, are now at the heart of the intangible value investors place on companies. As such, companies in the 21st century may find it necessary to relook their brand in terms of its relevancy to consumers and the changing marketplace. Successful rebranding projects can yield a brand better off than before.

 

There is No Magic Formula. However, there is a Methodical Process that involves Careful Strategy, Memorable Visuals and Personal Interactions, all of which must speak in unison for a customer to place Full Trust and invest their Emotions in what is on offer. Marketing develops the Awareness and Associations in consumer memory so that customers know (and are constantly reminded) which brands best serve their needs. Once in a lead position, it is marketing, consistent product or service quality, sensible pricing and effective distribution that will keep the brand ahead of the pack and provide value to its owners.

​RUSHBOY Official Rebranding & Advertising Partners:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

RUSHBOY Official Event Partners: